❌ How you are hurting your ads! ❌

It sounds harsh, doesn't it? When we create Facebook Ads, we give them ads our all or think we are. We get so excited when running ads that we believe we will see a massive return instantly. We are making changes left and right without noticing because Sally and Karen told you what works for Facebook advertising. However, our friends Sally & Karen have far less experience than JLO singing live. 🙈

Don' take this personally, but here are ten ways of how we unintentionally hurt our Facebook ads + our social media pages' performance. 

YOU...

1. Only post one type of content vs. mixing different creatives.
2. Still, don't use videos in your content strategy; more on the video's relevance is below.
3. Edit the ads too soon 
4. Only boost posts vs. creating a comprehensive funnel. 
5. Select the wrong ad objective. 
6. Use the wrong budget (most of the time, too low of a budget). 
7. Don't leverage your existing warm audiences.
8. Use too many ad sets within an ad. 
9. Stop ads if you don't see data coming in; remember, Facebook ads' data isn't up to date most of the time. Give it time to update before making a decision. 
10. Lastly, you advertise without a Facebook Pixel and verified domain. 

Before I let you go, I want to elaborate on #2. Did you know that Tik Tok has taken the advertising world by storm because video is the primary way people convert these days? On top of that, video creatives are at least ten years old in China. YES! We are a whole decade behind. Under Meta, we can grow, nurture and convert video viewers. Video viewers are some of the best buyers out there. 

Give video a go! You won't regret it. 

DM me if you have any questions!