How my client makes $2.5M a year with the support of ads
Hello Friend!
Building an organic and sustainable business can take years , which is why just like many entrepreneurs, I rely on Facebook & Instagram ads to grow my business. I believe that’s why I’ve been so passionate about helping others grow their businesses with ads; I know the impact they have.
Take for example this client of mine, she signed up for my services five years ago! She was making roughly $16.5K a month, organically. No ads, no emails, no videos, nothing. She devoted her time to posting, connecting with her community and pitching her business to her ideal clients.
When she invested in ads, she was more than ready to grow financially, but she didn’t have a lot of inventory which can create another set of challenges. On top of that, in order to support that type of growth she had to add the following:
- Personnel; she hired four people to help with shipping
- Space
- She outsourced nearly all marketing, minus her content creation
- Scheduled time for videos
- Planned ahead of time to buy inventory
- Worked with an accountant to improve her profit margins
- Her ad spend increased from $2500/month to $20K a month overtime.
I’m sharing this part of the story because most people never disclose the behind the scenes that it takes to grow. Going from $200K to $2.5M wasn’t as simple as ordering more products and selling.
If you want to get there, please know ads can get you there, but there is also a component of your success story that you cannot ignore and that is increasing the level of support you get to what you outsource.
Learn the Ads Lingo
Have you ever been left confused with what some ad funnel acronyms mean?
I have a short list of the ten most common acronyms to help you understand ads funnels better!
- CPM - Cost Per Mille (Cost per 1,000 impressions)
- CPC - Cost Per Click
- CTR - Click-Through Rate
- ROAS - Return on Ad Spend
- CPA - Cost Per Acquisition/Action
- CPL - Cost Per Lead
- AOV - Average Order Value
- CVR - Conversion Rate
- LTV - Lifetime Value
- TOF, MOF, BOF - Top of Funnel, Middle of Funnel, Bottom of Funnel
Got questions about another acronym? DM me and let me know!
Cheers,
Nadia 👩🏽💻
