Get this...
89% Of Marketers Still Use Email As Their Primary Channel.
Yes, you read that correctly.
Even though we have countless online communication methods available to us today, including social media platforms, marketers are still using email as their primary channels!
Why? What makes email so effective to this day, even though it seems like an outdated technology?
- There are 4 Billion daily email users.
- 50% of people buy from marketing emails at least once a month.
- More than 8 out of 10 people will open a welcome email.
- 99% of email users check their inbox every day, with some checking 20 times a day. (I'm one of those).
- 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z.
See? The entire world runs on emails, and that's because it allows businesses, brands, and entrepreneurs to form personal...
Have you ever wondered how some Facebook and Instagram pages get hundreds of likes with little to no followers?
First, let's clarify that followers do not equal high sales. As business owners, we've been conditioned to believe that you need thousands of followers to make millions in sales. That is not true! It takes 100 engaged followers to start generating sales, so forget about hitting 1M followers with close to nothing engagement.
Followers have become a vanity metric for businesses and regular users; again, vanity metric!
Let's go back to the number of likes and comments on small pages. Many businesses boost their posts, and that's how they get hundreds of likes. FYI, I have never opposed boosting.
Five reasons why boosting posts is OK in my book:
Let us test a cold, AKA prospecting audience, without putting it through the whole ads funnel.
Boosting is less...
It sounds harsh, doesn't it? When we create Facebook Ads, we give them ads our all or think we are. We get so excited when running ads that we believe we will see a massive return instantly. We are making changes left and right without noticing because Sally and Karen told you what works for Facebook advertising. However, our friends Sally & Karen have far less experience than JLO singing live.
Don' take this personally, but here are ten ways of how we unintentionally hurt our Facebook ads + our social media pages' performance.
YOU...
Are you throwing everything at it and hoping it sticks? That's the strategy many of us have used in the past, and I don't blame you.
It's easier to post without a strategy, but the truth is that you need a clear plan to engage your audience.
Have you stopped posting for a while because you had no idea what to share? ME TOO!
Have you recycled your copywriting from the past because your creative juice is zero? ME TOO!
Have you paid someone to do your content and posting, and things didn't work out? ME TOO!
Maybe your assistant didn't understand your mission and vision; maybe the copywriting was too generic? I've been there too.
Here are some tips that I found helpful last month when I decided to take on the content creation task without looking back. The best part is that it didn't take me hours or weeks to craft good content!
Pick a theme for the month: Yes, start with a theme. It's June as of today; a...
This blog post is about Reel #1 on Instagram. To watch it, please visit instagram.com/socialretailmarketingceo
Before running ads, I highly suggest verifying your Business Manager account and enabling an extra protection layer.
Facebook Business Manager is a one-stop hub for all your Facebook Marketing needs. There, you can manage your assets such as:
Ads Account
Pixel
Catalog
Commerce Account
Instagram Account
Resources:
Verify Your Business in Business Manager
https://www.facebook.com/business/help/2058515294227817?id=180505742745347
How to Turn On the Two-Factor Authentication Requirement in Your Business Manager
https://www.facebook.com/business/help/280940009201586?id=199156230960298
Verify Your Domain in Business Manager
https://www.facebook.com/business/help/321167023127050
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