It sounds harsh, doesn't it? When we create Facebook Ads, we give them ads our all or think we are. We get so excited when running ads that we believe we will see a massive return instantly. We are making changes left and right without noticing because Sally and Karen told you what works for Facebook advertising. However, our friends Sally & Karen have far less experience than JLO singing live.

Don' take this personally, but here are ten ways of how we unintentionally hurt our Facebook ads + our social media pages' performance. 

YOU...

1. Only post one type of content vs. mixing different creatives.
2. Still, don't use videos in your content strategy; more on the video's relevance is below.
3. Edit the ads too soon 
4. Only boost posts vs. creating a comprehensive funnel. 
5. Select the wrong ad objective. 
6. Use the wrong budget (most of the time, too low of a budget). 
7. Don't leverage your existing warm audiences.
8. Use too many ad sets within an...

             Don't post without a plan!

Are you throwing everything at it and hoping it sticks? That's the strategy many of us have used in the past, and I don't blame you.
It's easier to post without a strategy, but the truth is that you need a clear plan to engage your audience.

Have you stopped posting for a while because you had no idea what to share? ME TOO!

Have you recycled your copywriting from the past because your creative juice is zero? ME TOO!

Have you paid someone to do your content and posting, and things didn't work out? ME TOO!
Maybe your assistant didn't understand your mission and vision; maybe the copywriting was too generic? I've been there too.

Here are some tips that I found helpful last month when I decided to take on the content creation task without looking back. The best part is that it didn't take me hours or weeks to craft good content!

 Pick a theme for the month: Yes, start with a theme. It's June as of today; a...

This blog post is about Reel #1 on Instagram. To watch it, please visit instagram.com/socialretailmarketingceo

Before running ads, I highly suggest verifying your Business Manager account and enabling an extra protection layer. 

Facebook Business Manager is a one-stop hub for all your Facebook Marketing needs. There, you can manage your assets such as: 

Ads Account

Pixel 

Catalog 

Commerce Account 

Instagram Account

Resources: 

Verify Your Business in Business Manager

https://www.facebook.com/business/help/2058515294227817?id=180505742745347

How to Turn On the Two-Factor Authentication Requirement in Your Business Manager

https://www.facebook.com/business/help/280940009201586?id=199156230960298

Verify Your Domain in Business Manager

https://www.facebook.com/business/help/321167023127050