Don't post without a plan!

Are you throwing everything at it and hoping it sticks? That's the strategy many of us have used in the past, and I don't blame you.
It's easier to post without a strategy, but the truth is that you need a clear plan to engage your audience.

Have you stopped posting for a while because you had no idea what to share? ME TOO!

Have you recycled your copywriting from the past because your creative juice is zero? ME TOO!

Have you paid someone to do your content and posting, and things didn't work out? ME TOO!
Maybe your assistant didn't understand your mission and vision; maybe the copywriting was too generic? I've been there too.

Here are some tips that I found helpful last month when I decided to take on the content creation task without looking back. The best part is that it didn't take me hours or weeks to craft good content!

 Pick a theme for the month: Yes, start with a theme. It's June as of today; a...