Have you ever wondered how some Facebook and Instagram pages get hundreds of likes with little to no followers?
First, let's clarify that followers do not equal high sales. As business owners, we've been conditioned to believe that you need thousands of followers to make millions in sales. That is not true! It takes 100 engaged followers to start generating sales, so forget about hitting 1M followers with close to nothing engagement.
Followers have become a vanity metric for businesses and regular users; again, vanity metric!
Let's go back to the number of likes and comments on small pages. Many businesses boost their posts, and that's how they get hundreds of likes. FYI, I have never opposed boosting.
Five reasons why boosting posts is OK in my book:
Let us test a cold, AKA prospecting audience, without putting it through the whole ads funnel.
Boosting is less...
Are you throwing everything at it and hoping it sticks? That's the strategy many of us have used in the past, and I don't blame you.
It's easier to post without a strategy, but the truth is that you need a clear plan to engage your audience.
Have you stopped posting for a while because you had no idea what to share? ME TOO!
Have you recycled your copywriting from the past because your creative juice is zero? ME TOO!
Have you paid someone to do your content and posting, and things didn't work out? ME TOO!
Maybe your assistant didn't understand your mission and vision; maybe the copywriting was too generic? I've been there too.
Here are some tips that I found helpful last month when I decided to take on the content creation task without looking back. The best part is that it didn't take me hours or weeks to craft good content!
Pick a theme for the month: Yes, start with a theme. It's June as of today; a...