A new quarter always brings a unique feeling of a fresh start, but when you're in the digital marketing industry, it's easy to get overwhelmed with upcoming trends, ad costs, content, etc. 

Today, I'd like to focus on something that is ignored a lot, and that is the conversion rate. 

What is a conversion rate? "The conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%." ~ Optimizely.com 

The conversion rate varies by industry and also by business. Being in the same industry as your business bestie does not guarantee you'll have the same conversion rate.

Why a low conversion rate?

Traffic is low

There's no product demand

Limited inventory *very important, more below*

 Your Website needs work, which is also essential! 

website not optimized for...