Social Retail Marketing Journal

Have you ever wondered how some Facebook and Instagram pages get hundreds of likes with little to no followers? 

First, let's clarify that followers do not equal high sales. As business owners, we've been conditioned to believe that you need thousands of followers to make millions in sales. That is not true! It takes 100 engaged followers to start generating sales, so forget about hitting 1M followers with close to nothing engagement.

Followers have become a vanity metric for businesses and regular users; again, vanity metric! 

Let's go back to the number of likes and comments on small pages. Many businesses boost their posts, and that's how they get hundreds of likes. FYI, I have never opposed boosting. 

Five reasons why boosting posts is OK in my book:

  Let us test a cold, AKA prospecting audience, without putting it through the whole ads funnel. 

Boosting is less...

It sounds harsh, doesn't it? When we create Facebook Ads, we give them ads our all or think we are. We get so excited when running ads that we believe we will see a massive return instantly. We are making changes left and right without noticing because Sally and Karen told you what works for Facebook advertising. However, our friends Sally & Karen have far less experience than JLO singing live.

Don' take this personally, but here are ten ways of how we unintentionally hurt our Facebook ads + our social media pages' performance. 

YOU...

1. Only post one type of content vs. mixing different creatives.
2. Still, don't use videos in your content strategy; more on the video's relevance is below.
3. Edit the ads too soon 
4. Only boost posts vs. creating a comprehensive funnel. 
5. Select the wrong ad objective. 
6. Use the wrong budget (most of the time, too low of a budget). 
7. Don't leverage your existing warm audiences.
8. Use too many ad sets within an...

This blog post is about Reel #1 on Instagram. To watch it, please visit instagram.com/socialretailmarketingceo

Before running ads, I highly suggest verifying your Business Manager account and enabling an extra protection layer. 

Facebook Business Manager is a one-stop hub for all your Facebook Marketing needs. There, you can manage your assets such as: 

Ads Account

Pixel 

Catalog 

Commerce Account 

Instagram Account

Resources: 

Verify Your Business in Business Manager

https://www.facebook.com/business/help/2058515294227817?id=180505742745347

How to Turn On the Two-Factor Authentication Requirement in Your Business Manager

https://www.facebook.com/business/help/280940009201586?id=199156230960298

Verify Your Domain in Business Manager

https://www.facebook.com/business/help/321167023127050