Have you ever wondered how and why you get served certain ads on your feed? There is a science to it, but it is not as complicated as you think.
Here is your journey as a prospective customer:
As you can see, your funnel must follow a sequence. Every time you start an ads funnel, you start with the top, the visit to your website. For your funnel to arrive at conversions, several steps must be completed by your audience member. Once you see the reminder on your feed of "complete your purchase," it is because you found yourself at the bottom of the funnel; you're ready to convert.
How can you get more conversions? Start with a prospecting ad! Without a prospective audience, you cannot increase your sales. Your regulars will convert only so much. Of course, you could have email/SMS subscribers by now or previous visitors and shoppers, but those are no longer a cold or prospective audience; they are considered a warm audience...
Have you ever wondered how some Facebook and Instagram pages get hundreds of likes with little to no followers?
First, let's clarify that followers do not equal high sales. As business owners, we've been conditioned to believe that you need thousands of followers to make millions in sales. That is not true! It takes 100 engaged followers to start generating sales, so forget about hitting 1M followers with close to nothing engagement.
Followers have become a vanity metric for businesses and regular users; again, vanity metric!
Let's go back to the number of likes and comments on small pages. Many businesses boost their posts, and that's how they get hundreds of likes. FYI, I have never opposed boosting.
Five reasons why boosting posts is OK in my book:
Let us test a cold, AKA prospecting audience, without putting it through the whole ads funnel.
Boosting is less...
It sounds harsh, doesn't it? When we create Facebook Ads, we give them ads our all or think we are. We get so excited when running ads that we believe we will see a massive return instantly. We are making changes left and right without noticing because Sally and Karen told you what works for Facebook advertising. However, our friends Sally & Karen have far less experience than JLO singing live.
Don' take this personally, but here are ten ways of how we unintentionally hurt our Facebook ads + our social media pages' performance.
This blog post is about Reel #1 on Instagram. To watch it, please visit instagram.com/socialretailmarketingceo
Before running ads, I highly suggest verifying your Business Manager account and enabling an extra protection layer.
Facebook Business Manager is a one-stop hub for all your Facebook Marketing needs. There, you can manage your assets such as:
Verify Your Business in Business Manager
How to Turn On the Two-Factor Authentication Requirement in Your Business Manager
Verify Your Domain in Business Manager