Social Retail Marketing Journal

Have you ever wondered how some Facebook and Instagram pages get hundreds of likes with little to no followers? 

First, let's clarify that followers do not equal high sales. As business owners, we've been conditioned to believe that you need thousands of followers to make millions in sales. That is not true! It takes 100 engaged followers to start generating sales, so forget about hitting 1M followers with close to nothing engagement.

Followers have become a vanity metric for businesses and regular users; again, vanity metric! 

Let's go back to the number of likes and comments on small pages. Many businesses boost their posts, and that's how they get hundreds of likes. FYI, I have never opposed boosting. 

Five reasons why boosting posts is OK in my book:

  Let us test a cold, AKA prospecting audience, without putting it through the whole ads funnel. 

Boosting is less...