It’s Day 4, and today we’re tackling one of the biggest hurdles for so many business owners: launching Facebook ads. If you’ve ever worried about wasting money or felt overwhelmed by the tech, don’t stress—I’ve got you. We’re keeping it simple, strategic, and totally doable. 

Here’s the truth: Facebook ads don’t have to be scary or expensive. By starting small and focusing on the right elements, you can confidently launch campaigns that attract the right leads and set your funnel up for success.

Today's Focus:

• Create two campaigns:
  • Cold Traffic Campaign: Target new leads and send them to your opt-in page.
  • Retargeting Campaign: Re-engage warm leads who didn’t buy.
• Learn best practices for ad creative:
  • Headline: Does it grab attention and speak directly to your audience’s pain point or desire?
  • Image/Video: Does it stop the scroll and visually connect to your message?
  • CTA: Is it clear, direct, and action-oriented?
• Set a small daily budget to test your campaigns and gather data without feeling overwhelmed.
• Use audience targeting strategies to ensure your ads are reaching the right people.

Quick Ad Checklist for Success:

• Does your headline immediately call out your ideal client’s pain point or goal?
• Does your image or video visually stand out and align with your message?
• Is your CTA clear and actionable (e.g., “Download Now,” “Learn More”)?
• Are you targeting the right audience based on interests, behaviors, and demographics?

By the end of today, you’ll have:

• Two live ad campaigns ready to bring in leads and sales.
• Confidence in your ability to launch ads without wasting money.
• A clear understanding of how to test and optimize your campaigns for success.